Missouri Show-Me-Select™
Replacement Heifer Program

The Show Me Select Replacement Heifer Program is focused entirely on Missouri's farmers and is dependent upon active participation from regional extension livestock specialists and local veterinarians, each of which are critical components of the agricultural sector of this state.

The anticipated outcomes of this program include:

  • Increased adoption rate by farmers in Missouri of management practices that offer potential to improve long-term reproductive efficiency of their herds and resulting profitability
  • Expanded working relationships among farmers, regional livestock specialists and veterinarians that will enhance information exchange and improve management of cow herds across Missouri
  • Improved heifer development programs through a Total Quality Management approach
  • Increased marketing opportunities for and added value for Missouri-raised heifers
  • Creation of reliable sources of quality replacement heifers in terms of genetics and management
This program is unique in that it is first and foremost, an educational program targeted at improving production efficiency through increased use of existing technology, coupled with the marketing component.